Although dock construction companies are a very specific niche, it may seem challenging to connect to the audience who is exactly looking for the services you offer. This is a common problem among specialty enterprises, because the effort it takes to build that bridge is often overwhelmed by the pitfalls of poor marketing practices.
What does a dock construction company have to do in such a situation? According to the successful Decks & Docks Lumber Company, they have incorporated some surefire effective marketing strategies that can help other businesses in their field of work. In this post, they will be sharing their top tips to succeed in the dock and deck business.
3 Marketing Hacks To Increase Business to Your Dock Construction Company
Capitalize on location-based marketing.
It may be tempting to rely on free marketing methods such as word of mouth or recommendations from happy clients. Although effective at some point, this strategy is not directly measurable compared to using laser-focused methods such as location-based marketing.
Perhaps you’re wondering, what is location-based marketing? This is an implementation of various tools (both online and offline) to help you achieve the following goals:
- Finding clients within your area who type search terms related to your business
- Getting leads through the use of advertising on local public spaces
- Using sponsored posts geared towards local clients
Decks & Docks Lumber company emphasizes that location-based marketing is one way to grow your quickly and easily. Sometimes, all you have to do is to flip the switch and turn gears toward more specific filters, such as a potential clients’ locations.
Focus on trends and present it in your media.
As someone who owns a deck and dock business, it is important to know what’s ‘in’ and ‘out’ in terms of workmanship, style, or even customer preferences. Why, you may ask? Many would-be clients subconsciously pick companies who understand the latest trends based on the types of output they are showing.
Your quality of work can be presented in various media forms such as print ads, flyers, web content, or product photos. Gather a research team who can discover the latest trends on decks and docks. After this, curate a set of photos or media that resonates most with the demands of the current market.
This strategy will help you stay relevant and up on your toes about how to continually improve your business.
Offer value upfront.
Many business owners fail to see the precious strategy of offering a value upfront. They are scared that in doing this, people might not see the value of a paid product from their company since they are giving away things for free.
This frame of mind could not be further from the truth–the more customers see that you provide free value, they are most likely to see future purchases as a good deal.
Starting or continuing a decks and docks business may be costly, but you are sure to gain a return on investment (ROI) as long as you implement these strategies. Location, trends, and providing value are three powerful factors for a successful growth on your decks and docks company